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B2B Tech marketing
Build a marketing foundation that drives revenue
Story-driven strategy, sales-generating assets, and revenue-connected results for B2B tech companies that want to be expert category leaders.
Go from concept to launch to revenue
Reach your ideal target at the right time
Convert more leads to clients and grow
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Overhyped marketing tactics not serving your B2B tech company?
Sometimes digital marketing feels like a lurker with slicked-back hair and a black box who wants to take your money, over promise, and under deliver on tactics that don’t grow your bottom line.
You're left with a marketing message that doesn't connect with prospects, a flashy website that draws traffic but no leads, and $50K worth of likes and follows. No wonder you’re hesitant to pull the trigger.
You've worked hard to build your tech and your team. Don't blow it all on marketing tactics and vanity metrics. You deserve to see an actual return on your investment.
"Drive traffic to the website!"
"Get more leads!"
"Cut costs! Be more productive!"
"Metrics! MQLs! More leads!"
Win on brand and drive sales through story
Get clear
Take the brilliance in your head and turn it into a clear, compelling story with help from an outsider who speaks the language of both you and your buyer.
Get marketing
Use your clear message to develop the right assets and connect to revenue while getting your team on board with marketing done right.
Get results
Position yourself and your company as expert category definers and land more major clients with an ongoing content strategy that grows sales.
Connect marketing to revenue in 90 days by following these 3 simple steps.
Design
a Roadmap
First, we’ll design a Marketing to Revenue Roadmap and nail the story and pitch that position your prospect as the hero.
Develop
Your Assets
Next, we'll develop revenue-generating assets—a website, e-mails, and case study—that are focused on conversion.
Drive
Revenue
Now that you have a marketing foundation and scorecard to track results, you can reach your ideal target and grow.
My clients love the growth that comes from getting clear.
From multimillion-dollar B2B software and product development firms to enterprise SaaS companies to funded tech startups and many others, I love serving my clients.
“Kelly helped us to clarify a brand-new and very technical product that no one has ever heard of, which helped us to generate more effective marketing, sales, and investment collateral. She made my life much easier, she was fast and professional, and she made it fun!”
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Let’s build something that will last but also grow with your business.
Design
Over two 90-minute strategy sessions, we’ll design your story pitch and framework, which will form the basis of your roadmap.
Develop
We’ll build a custom website and craft an email sequence and case study designed to convert leads to sales.
Deploy
We won’t just hand you your assets and leave you to figure out what to do next. We’ll provide a scorecard to help you track results and three 1-on-1 advisory calls over three months.
Take the brilliance out of your head and turn it into a story-driven strategy to grow sales.
Oh hey, I like making the complex simple.
And turning it into a story that makes your company more money.
Simply put, I think if you have a great product or service that helps other businesses grow, you should be able to get a return on your marketing investment in the form of more clients.
I understand how it feels to spend years building your tech, developing your dream team, and delivering value to your clients, only to bet the business on spooky dude with the full-service agency.
Kelly Sjol
Here’s what my clients have to say.
"We were struggling
with consistency and positioning across various products … which made it difficult for our target audience to understand our value proposition clearly. Since working with Kelly … our brand messaging is now consistent and compelling, which has significantly enhanced our audience's understanding of our products. We've received positive feedback from customers who find our new content more engaging and clear. Additionally, our overall marketing performance has improved, with increased engagement rates and a stronger brand presence in our market."
"I understand the importance of a compelling brand story.
As a founder and investor, I’ve been on both sides of a bunch of pitches. When it came time to get serious about [Company], I wanted an outside expert to help us develop our investor pitch and value proposition. Kelly helped me and [my cofounder] workshop our technical, product-focused message to a clear, investor-focused message that we were able to immediately apply to our vision in the pitch deck."
"We needed to simplify our messaging and develop a targeted marketing strategy to effectively reach our ideal customers"
“Our solution offers a comprehensive suite of data management capabilities. … We needed to simplify our messaging and develop a targeted marketing strategy to effectively reach our ideal customers. Kelly's combination of strategic thinking and clear communication made her the perfect fit to tackle this challenge. Since working with Kelly, we've seen a positive shift. … We're now attracting more qualified leads. This suggests Kelly's messaging is effectively reaching the right audience and helping them understand how our platform can benefit them.”
Want to know what’s working and what isn’t in your marketing?
Get your personalized marketing-to-revenue action plan in 10 minutes or less.
