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HEY B2B SAAS + TECH FOUNDER,
Get out of founder-led sales for good.
Most tech companies grow to $1M on founder hustle. Scaling to $10M takes a different story.
Your sales team sells without you
Your tech sells itself
You get to work on the business
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Growing and scaling aren't the same thing.
Founder-led sales got you here. Your instincts, your relationships, your ability to get in a room and close a deal.
It works—until it doesn't.
At $1M–$3M, the ceiling appears. Deals stall without you on the call. Your team says something different depending on who's asking. Your website doesn't convert the way it should. Marketing spend goes out and nothing comes back.
The problem isn't your product. It's that the story, offer, and sales motion were never built to work without you at the center of them.
"My team can't sell without me."
"Prospects don't get it."
"Marketing doesn't get it."
"I can't get out of sales."
When your story is clear, your tech sells itself.
Get clear
Imagine a sales team that delivers your message with the same clarity and conviction you do—without you jumping in to save the deal.
Get aligned
With a unified story woven through your company, website, sales process, and marketing, prospects instantly “get it.” They see your value, trust your brand, and move forward with confidence.
Get results
Your marketing generates pipeline. Your sales team closes without rescue calls. Your story travels through the company without you carrying it. And for the first time, you get to lead the business instead of selling it.
Go from founder-led sales to a story that scales in 2 to 4 weeks.
Attract
PROSPECTS GET IT
First, we nail the story and pitch that position your buyer as the hero and your tech to sell itself.
Align
SALES GETS IT
Next, we align your website, marketing, and sales conversations so every interaction communicates the same powerful story.
Accelerate
TECH SELLS ITSELF
Now that your team has the tools and confidence to sell without you, you can go
back to focusing on growth.
My clients love the growth that comes from getting clear.
From multimillion-dollar B2B software and product development firms to enterprise SaaS companies to funded tech startups and many others, I love serving my clients.
“Kelly helped us to clarify a brand-new and very technical product that no one has ever heard of, which helped us to generate more effective marketing, sales, and investment collateral. She made my life much easier, she was fast and professional, and she made it fun!”
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There is a path from where you are to $10M. Here's how it works.
Develop
Your postioning, story, framework, sales pitch, and website wireframe—built in two focused strategy sessions.
Deploy
Core marketing and sales assets built and handed off to your team, ready to use without you in the room.
Grow
You're ready for Postion to Scale: our ongoing strategic partnership for founders who have the foundation and are ready to build the positioning pillars scaling actually requires.
Take the brilliance out of your head and turn it into a story-driven strategy to grow sales.
Oh hey, I like making the complex simple.
And turning it into a story that makes your company more money.
I work exclusively with B2B SaaS and tech founders, helping them take the story that lives in their heads and turn it into one clear, compelling message their team can carry, their website can deliver, and their buyers can actually understand.
When the story is clear, the tech sells itself. The sales team sells without you. And you get to lead the business.
Kelly Sjol
Here’s what my clients have to say.
"We were struggling
with consistency and positioning across various products … which made it difficult for our target audience to understand our value proposition clearly. Since working with Kelly … our brand messaging is now consistent and compelling, which has significantly enhanced our audience's understanding of our products. We've received positive feedback from customers who find our new content more engaging and clear. Additionally, our overall marketing performance has improved, with increased engagement rates and a stronger brand presence in our market."
"I understand the importance of a compelling brand story.
As a founder and investor, I’ve been on both sides of a bunch of pitches. When it came time to get serious about [Company], I wanted an outside expert to help us develop our investor pitch and value proposition. Kelly helped me and [my cofounder] workshop our technical, product-focused message to a clear, investor-focused message that we were able to immediately apply to our vision in the pitch deck."
"We needed to simplify our messaging and develop a targeted marketing strategy to effectively reach our ideal customers"
“Our solution offers a comprehensive suite of data management capabilities. … We needed to simplify our messaging and develop a targeted marketing strategy to effectively reach our ideal customers. Kelly's combination of strategic thinking and clear communication made her the perfect fit to tackle this challenge. Since working with Kelly, we've seen a positive shift. … We're now attracting more qualified leads. This suggests Kelly's messaging is effectively reaching the right audience and helping them understand how our platform can benefit them.”
Does your tech sell itself?
You already know something is off—the message isn't landing, the team can't sell without you, or growth has stalled and they're not sure why. The assessment takes 2 minutes and tells you exactly where the gap is.
