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Our services start with building a strong marketing foundation.
Marketing to Revenue Roadmap
Marketing to Revenue Roadmap
Get stakeholder alignment around moving forward. You’ll know exactly what assets we're going to build and what words we're going to use to position your company as the expert category leader—so you can convert more leads to sales and drive revenue.
Deliverable: Roadmap
Timeframe: 2 weeks
Story Pitch
and Framework
Story Pitch and Framework
You’ll walk away with a message framework based on transformational storytelling principles and a compelling, solution-driven “one-liner” sales pitch. These will serve as our jumping-off points for creating compelling, customer-centered content going forward.
Deliverables: One-liner + Message Framework
Timeframe: 2 weeks
Website
Website
Based on the words we came up with in the Design phase, we’ll build and launch a website designed for high conversion rates that includes the following: site map, wireframes and copywriting, stock photos, custom design and development in Wordpress (other platforms available), 2 rounds of revisions, basic on-site SEO, website launch plan with 30 days of support, and training at handoff.
Deliverable: Website
Timeframe: 6 weeks*
Sales-driving Email Sequence and Results-focused Case Study
Sales-driven Email Sequence and Results-focused Case Study
As part of the Development phase, we’ll craft the copy for an entire email sequence that will help you turn browsers into buyers as well as a case study to tell the story of the value and successful results you bring to your clients. Both will be ready to execute in your email platform of choice and on your website, respectively.
Deliverables: Content for email sequence, 30-minute interview + content for case study
Timeframe: 6 weeks (concurrent with website)
Marketing to Revenue Scorecard and 3 Fractional CMO Advisory Calls
Marketing to Revenue Scorecard and 3 Fractional CRO Advisory Calls
We’ll provide you with a Marketing to Revenue Scorecard for tracking results to revenue, and you’ll get three one-on-one Fractional CRO advisory calls over three months. So you can ensure you’re staying on track to start reaching your prospects where they are, landing more major clients, and changing the growth trajectory of your company.
Deliverables: Scorecard + 3 hour-long advisory calls over 3 months
Timeframe: 2 weeks + 3 months
Ongoing Deployment of Content and Key Deliverables
Ongoing Deployment of Content and Key Deliverables
These can take place in 90-day sprints as your needs and budget dictate, so your marketing can be as agile as your business. Examples of deliverables we can work together on include executive-level advisory services, content strategy, blog framework, website and blog copy, thought leadership, sales scripts, case studies, pitch decks, and more.
Deliverables: Determined based on plan
Timeframe: 90-day sprints
Marketing to Revenue Roadmap
Over two 90-minute strategy sessions, we’ll design your story pitch and framework, which will form the basis of your Marketing to Revenue Roadmap.
We’ll build a custom website and craft an email sequence and case study designed to convert leads to sales.
We won’t just hand you your assets and leave you to figure out what to do next. We’ll provide a scorecard to help you track results and three 1-on-1 advisory calls over three months.
Following the initial engagement, we can move into a fractional CMO strategic advising-type gig, and/or we’ll assemble our expert partners to provide ongoing support, measurement, and development of content and other assets in 90-day sprints as your needs and budget dictate, including:
- content strategy
- thought leadership
- landing pages
- emails
- podcast strategy
- sales scripts
- case studies
- blog writing
So your marketing can be as agile as your business, and you can meet your prospects on their terms, whenever they're ready to engage.